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How should I choose my keywords?
26-11-2006

Choosign your keywords is extremely important in order to position your web site properly. The first thing you will want to do is investigate what keywords are your competitors using. This will give you an overview of keyword availability and perhaps show you new keywords you didn't think about.

You should try to be very specific when choosing keywords, for example, if your business is a bookstore then the most obvious keyword is "books", but most likely you will take ages to be first. Instead you should try to get more specific, like:

  • architechture books
  • books sale
  • online bookstore
  • astronomy books
  • etc...

This keywords are easier to position and they will still raise your site by the keyword "books".

Instead of having that long list of words that you have already written in one page, try to spread them across your web site, using the most important ones in your home page. If you can, try to use the keywords in relevant sections of the site, that will help with the density and give a better result.

The fact that search engines compare web sites against each other is not possible to indicate how many words or what density is appropriate, but try not use more than 10-15 per page.

 



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