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Optimizing the Description META TAG of your site
13-04-2007
The description tag of your site is not used by all the Search Engines (Google ignores it) but some like MSN do use it.
The usage of the description is similar to that of the title of the page, but we can make use of more characters. The density and length of the description is usually determined by the competitors web sites, but usually 100 characters more or less should do just fine.
If the theme of your site is for example old or historical books, you could use a description similar to the following one:
- Old Books - Historical Books -Old & Historic Books - Online Book Shop
The description should maintain consistency with the title of your page and keywords if you want to maximize results.
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